The number one rule of maternity style is if you wouldn’t wear it before you were pregnant, don’t buy it now. I don’t know what it is, but when some women get pregnant, they make allowances to buy really ugly, unflattering clothing. It’s terrible! This observance led me to create my own line of maternity clothing. I couldn’t believe that, in this day and age with all the fashion options out there, people still hated buying maternity clothes mainly because of the awful selection. It’s depressing! I wanted to create a line based on my thinking that women shouldn’t have to sacrifice style when they’re pregnant. We made pattern adjustments to existing designs, kept the great fabrics and prints, and steered clear of all bows and polka dots.
Rosie Pope

(Source: rosiepope.com, via theepitomeofquiet)